Alferi Sauces and Seasoning Specification Sheets
Alferi creates custom sauces and seasonings for the meat market, specifically targeting small artisan butcher shops and small independent grocers with butcher counters. They needed a series of specs sheets for their sales team to have on hand when they visited these shops. We used this opportunity to illustrate the process of the handmade, of the artisan quality that butchers are inherently known for and can relate to. The cover of each spec sheets depicts a thoughtful image of a butchers' hands, diligently working at his craft with care and precision. Alferi becomes the hero, helping the butcher elevate his product, and ultimately his artisanship, with their high quality of spices they offer.