AprilAire Website
Aprilaire is a leading manufacturer of Air Quality products that control indoor temperature, humidity, ventilation, and filtration for the home and/or business. The Aprilaire folks called upon us to create a consumer-facing website, that would (1) educate the masses about the importance of clean indoor air quality and (2) position Aprilaire as the experts in providing the right solutions for achieving a healthy indoor environment. Because of the sheer amounts of information conveyed, we used color to mark different sections within the site, as well as created a top nav that easily displayed any of the sub sections at a glance. We utilized a light color palette and faint white wavy lines throughout the imagery to convey the sense of circulation in light airy and clean atmosphere.