ETS Identity System
We created an identity system for Environmental Tillage Systems, more or less from the ground up. ETS makes giant tillage machines that look like beasts and are built to the same heavy duty standards you would expect from the construction, not agricultural, industry. We looked to create an identity system that had a lot of that same timeless, sturdy presence.
For the corporate ETS identity, we took and refined their existing monogram. For their main products — the SoilWarrior tillage machine and the SeedWarrior planter — we crafted a clean, coordinated set of logos that dig in the dirt.