To stay top of mind, Kerry Americas — an industry-leading manufacturer of food ingredients — sends out a calendar to its top clients. When they engaged us to create this yearly calendar, we used an oversized format to showcase the very popular (and much requested) food photography that was shot throughout the year. Each full-page image was perforated at the top, so it could be removed from the calendar and displayed as a poster. Meanwhile calendar dates were printed on a translucent plastic YUPO paper, preserving the calendar's functionality and playing against the giant food photography underneath.