Kerry Americas is a industry-leading food ingredients manufacturer. When the Kerry purchased Guernsey Bel — a manufacturer of premium ingredients for ice cream — they asked us to create a trade show environment that could help them make a big splash. The goal was not only to create something visually interesting, but also to allow the Kerry folks to showcase product and chat up potential leads. The results? A giant sideways ice cream container that housed a meeting and seating area. Oversized ice cream scoops were situated among the tasty ice cream imagery and mouthwatering product samples.