MachineryLink Smarter Harvest Tour Poster
As part of the MachineryLink direct mailer campaign, we were asked to promote MachineryLink’s upcoming event, The Smarter Harvest Tour. During this tour, MachineryLink's branded “Buffalo” combine would make its way around the country, stopping in each of the seven tour cities to talk to prospective clients about their leasing services. And since this traveling combine would be outfitted with a giant buffalo graphic, it made sense to incorporate the buffalo into the poster.
Why the buffalo? Just as herds of buffalo roamed the Great Plains, so do MachineryLink’s combines, as they move across the country during harvest season. The silkscreened poster features the buffalo standing firmly in the rows of harvested fields with the farmstead resting on its shoulder — symbolizing that the success of a farm lies largely on the success of its harvest and the reliablility and strength of its machinery.