MachineryLink Top 80 Direct Mail
MachineryLink wanted to target the top 80 agricultural producers in the nation to get them to consider replacing some of their fleet of combines with a managed lease program. We developed a personalized direct mail campaign to help them do just that.
The invitation featured letterpress cards and a jump drive that led each visitor to a custom microsite where they were met with a direct appeal from Scott, the president of MachineryLink. The next best thing to being there, face to face.