Mastercraft Website, 2004-2007
From 2004 to 2007, we had the privilege of creating Mastercraft Boat Company’s consumer-facing website. As the world’s preeminent manufacturer of ski and wakeboard boats, the website was created to be the central hub for the MasterCraft community. The site needed to find the common ground between the avid waterskiers that helped give birth to the company, the young wakeboarders who have largely driven the industry since the mid 90s, and the demanding, luxury boat owners who make it all happen.
Sure, the site has won multiple industry awards for the designs, but most important to us are the very real returns we were able to achieve for them. For example, they increased their closing rates by 88% from year to year, traffic jumped up 55%, and visitors stayed a full 5 minutes longer per visit.