We love this process. Part anthropology and part art, identity work is all about boiling a company or a product down to its essence finding that single vision that accurately communicates what the brand is all about.
The good folks at Xivic, Inc. asked us to create a logo and one-page website for their new password manager iPhone application called StrongBox. We crafted an identity around a stylized "S" that both protects and keeps a secret.