Wilson Baseball Protective Gear Poster
To create a more substantial in-store presence for Wilson’s new line of protective catcher’s gear, we created a poster of their spokesperson — Catcher Michael Barrett of the Chicago Cubs — wearing Wilson protective gear. Not only did the poster marry well with the Shock FX and Hinge FX packaging, the generous use of silver metallic inks and rich black made it feel both tough and premium. And the punch of Wilson’s signature yellow helped put the Wilson brand front and center.