Wilson Shock FX Helmet Ad
Wilson Sporting Goods wanted to promote their recently released line of Shock FX and Hinge FX protective gear with a coordinated marketing push in Baseball Express — one of the nation’s top catalog retailers for baseball gear targeting avid, active baseball enthusiasts. We created an Helmet-centric ad that informs the reader of this cutting-edge Shock FX technology, in a voice that is true to Wilson’s spirit of authentic innovation.