Wilson Shock FX Helmet Packaging
Wilson Sporting Goods created the new technologically-advanced product, Shock FX Helmet, to better protect catchers against wild pitches. We launched the line with innovative packaging that (1) takes advantage of the helmet's unique shape, creating substantial shelf presence in major sporting goods stores and (2) distinctly differentiates between the three tiers of Helmet styles. We also extended this packaging look to other protective gear product lines — the Hinge FX Chest Guards and the Hinge FX Leg Guards.
Created in partnership with the product design company responsible for creating the gear, Design Concepts.