To celebrate 40 years of making premium ski and wakeboard boats, MasterCraft commissioned us to design their 40th Anniversary site. The site features three special-edition models, milestones in MasterCraft’s history, a gallery of historic MasterCraft images and commemorative products. We created a visual language that was bold and active, largely inspired from the graphics on the special edition boat models. One of the most fun aspects of the site? We designed it to operate vertically from page to page, much like the way a vintage filmstrip would scroll through a projector.