Mastercraft Design-A-Boat Module 2004-2008
Since 2004, MasterCraft Boat Company has hired us to create a Design-A-Boat module to supplement their consumer website. This Design-A-Boat module enables a user to build the boat of his dreams by picking the model, colorizing the interior and exteriors, and adding desired features. And in the end, the user can save his boat to his login account or contact a dealer and take his boat from the screen to the dockside. As a result, this Design-A-Boat feature has served as an excellent sales tool for MasterCraft garnering an 88% year-to-year increase in closing rates.
