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01.05.09

Optimism is often seen as child’s play. Naïve. Weak-tea thinking in the no-nonsense land of dollars and cents. We disagree. 

10.05.08

If history is any guide, downturns in the market lead marketing managers to take safe bets. There is a tendency to tone down marketing initiatives, choose more common marketing channels, and make the creative feel safer.

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Drew Garza

Drew Garza

Growing up, my mother enrolled me in drawing and watercolor classes where I would come home everyday, no matter the lesson, with a portrait of a Ninja Turtle. To boost my rep, I started handing them out at school and filling requests.

In high school, I rediscovered a knack for all this after enjoying a course called Computer Art. It didn’t take long before I realized I was really into this whole “graphic design” thing and I ventured off to Northern Illinois University to learn more. Senior year, I traveled to Poland, taking part in design and printmaking workshops and learning the secrets behind expressive Polish poster design.

Today, I find inspiration for my work through compulsive observation of the world around me. I’m always looking for something that can be plucked from daily life and framed as a compelling concept or visual. For me, it’s important to get these ideas down on paper because they tend to be fleeting. Then, I can approach them later and develop them into ideas I can use.

Alongside art and design, I love the culture of blues and folk music, riding my Buddy scooter, old time radio shows and Wisconsin microbrews. I prefer comfort to fashion, campfires to dance clubs and my beard to a baby face.

  • New Buddy!
  • New Buddy!
  • 06.01.08 | New Buddy!
  • My first grown-up toy. Just got me a brand new Buddy Italia from Genuine Scooters. She goes 60+ mph and gets 100+ mpg. Best ride: back into downtown via John Nolan.
  • Move to Madison
  • 06.14.07 | Move to Madison
  • Tiffany, our three cats and I hauled our butts from DeKalb, IL to Madison, WI. Here's Tiffany and Lucy in our new 1928 flat just a few blocks from downtown.