- Identity
We love this process. Part anthropology and part art, identity work is all about boiling a company or a product down to its essence — finding that single vision that accurately communicates what the brand is all about.
- Print
Print is why we all got in this business in the first place. It's the love of the tactile, committing your brand to ink and paper. It's ideas you can touch.
- Interactive
We have been doing interactive design since Will Smith was all Fresh Prince of Bel-Air. We love this work because the web is the central hub for your brand. It is all things to all your audiences at all times.
- Packaging
Packaging is about making you want to grab something from an endless, moving sea of product. At its best, it's about creating solutions that are as useful as they are striking.
- Environmental
We admit it, we're thrilled to make designs big enough you can walk under them. Part architecture, part straight design, it's about moving people through a physical experience of your brand.
MachineryLink Website
MachineryLink is the leading company in combine leasing for the agricultural industry. We had successfully established a visual language for them in their print materials, so naturally we were asked to extend that look and feel online. Our first task was to establish an information hierarchy — to organize the large amounts of information in a way that always supports and reinforces their sales message. Once the architecture was in place, we wanted each page to be clean and simple. We used typography, large imagery, neutral color blocks and callouts to visually delineate sections on each page, while subtly incorporating the touches of the found textures and ornate frames from the print materials throughout.
